It stands to reason that if you want people to watch your marketing videos they should never be boring. You need to create interest and then retain it for as long as need be, for four minutes, ten minutes, or even longer.
While simply aiming to make a marketing video go viral should never be the primary objective of any marketing campaign, a compelling video that makes people respond to a call to action could go viral and you can reap the benefits. That, coupled with the fact that research indicates video will soon account for as much as 70 percent of all consumer traffic on the Internet should be enough to persuade anyone to up their game when it comes to marketing videos. And when you realize that website landing (usually home) pages with videos get exponentially more conversions, you’ll be wanting to know how to get it right.
Just think for a moment what kind of marketing videos attract you, and keep you engaged. Or, think about which marketing videos turn you off!
So, for starters, don’t allow yourself to center the video on the sale you hope to make. Rather center it on a story that will sell the service or product for you. You need to focus on what your customers want and need and appeal in an emotive way, concentrating on the value you will provide. Keep them focused and then add a strategic call to action at the end of the video.
Secondly, don’t waffle. Generally, marketing videos that are short and to the point are the ones that succeed in getting the audience to respond to a call for action. You need to grasp their attention within the first ten seconds by inspiring them in some way or another. Maybe you can make them laugh, or convince them they are going to learn something completely new. Then follow through with a message that meets their expectations.
Humor is a great way to prevent marketing videos from being boring, but it needs to be in good taste and relevant. You might be taking a risk, but at least you will be different … which means you’ve got a good chance of standing out in the crowd.
Adding humor doesn’t mean that you simply want your audience to laugh. That’s not going work. You need to add value too, and one of the best ways is to provide seriously useful tips about a product or service. This should ultimately persuade your potential customers that your brand is best. There are many ways to do this, from highlighting existing customers success stories to inviting potential customers to join webinars where they will learn more. Just don’t be boring!
There’s one last element you must never ignore, and that’s SEO. Maybe you haven’t even considered the importance of SEO in relation to marketing videos. But the truth is that every form of marketing and engagement on the Internet, be it via your own website or on social networks, rely heavily on search engine optimization with relevant keywords tagged in text, pictures, and videos.
If you need help with developing marketing videos that aren’t boring, and that have SEO incorporated in the best possible way, call the professionals at Atlanta Media Pros now. We’ll help you get the best four minutes of content for just $750. Check out our recent projects to learn more about our services!