Branding Videos

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Videos can send a powerful message, but if they don’t identify or highlight your brand, you’re losing value.

Branding videos are a category of online content that enhances your brand by imprinting your brand name, values, and messaging into the mind of the viewer. Think of the big brands that you see every day – for example, the brand of your car, the food and beverages you consume, or the financial institution you bank with.

So, while some vehicle brands communicate safety and comfort, others may communicate dependability and quality. When consumers watch a video that features a particular brand of car, it is these qualities that come to mind based on the brand rather than this year’s model. But it needs the branding for this to work.

Branding videos might be about a business brand as a whole or a particular product. So, it might showcase the company that produces a range of beverages, or it might just highlight one product. Branding videos usually incorporate title cards, lower-thirds banners, infographics, or any other call-to-action that includes the product and/or company name.

Atlanta Media Pros Branding Video Services

Whether you have videos that were never branded or videos that contain out of date branding, AMP can add new life and maximize your return on investment (ROI).

Creating great videos is only one part of your online content solution. Once you have quality content online it’s important to maximize every single click to ensure that you get the most from your efforts and investment. A branding video is critical to getting the highest possible ROI from an online video.

On a more granular level, branding can be very simple. For instance, just adding your company’s new or updated brands to your existing videos can make a huge impact. AMP can brand or rebrand old videos and reinvigorate their value.

Allow us to help you deliver your vision to your customers.

Why Invest in Branding Videos?

These statistics show why you should brand your videos. For example:

  • 59 percent of brands want to share more videos in the next 12 months. (Invodo)
  • 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
  • Online video users are expected to double to 1.5 billion in 2016. (Cisco)
  • Only about 24 percent of national brands are using online videos to market to consumers. (Kantar Media)
  • Online videos now account for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • 40 percent of Instagram’s top 1,000 videos are from brands. (Invodo)