Videos can send a powerful message, but if they don’t identify or highlight your brand, you’re losing value.
Branding videos are a category of online content that enhances your brand by imprinting your brand name, values, and messaging into the mind of the viewer. Think of the big brands that you see every day – for example, the brand of your car, the food and beverages you consume, or the financial institution you bank with.
So, while some vehicle brands communicate safety and comfort, others may communicate dependability and quality. When consumers watch a video that features a particular brand of car, it is these qualities that come to mind based on the brand rather than this year’s model. But it needs the branding for this to work.
Branding videos might be about a business brand as a whole or a particular product. So, it might showcase the company that produces a range of beverages, or it might just highlight one product. Branding videos usually incorporate title cards, lower-thirds banners, infographics, or any other call-to-action that includes the product and/or company name.
Whether you have videos that were never branded or videos that contain out of date branding, AMP can add new life and maximize your return on investment (ROI).
Creating great videos is only one part of your online content solution. Once you have quality content online it’s important to maximize every single click to ensure that you get the most from your efforts and investment. A branding video is critical to getting the highest possible ROI from an online video.
On a more granular level, branding can be very simple. For instance, just adding your company’s new or updated brands to your existing videos can make a huge impact. AMP can brand or rebrand old videos and reinvigorate their value.
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These statistics show why you should brand your videos. For example: