Corporate Videos

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Businesses are cutting millions of dollars in costs through the creation of comprehensive employee training videos, by investing in reusable content, and by eliminating the need for trainers and classrooms.

Corporate videos come in different guises including commercials, product demos, training or industrial videos, B2B, or in fact any video made by a company for a specific audience rather than for public viewing.

While they are all categorized as corporate videos, the different types do have their own specific focus. For instance, product-use videos provide demonstrations on how to operate machinery, work a device, or use a particular product. Procedural videos are similar, except they depict the process of performing a general task rather than a specific product. Where a product-use video could be made, for example, to show exactly how and when to release the pressure inside a boiler, a procedural video walks the viewer through how to take the boiler apart piece-by-piece to clean or repair it.

Another factor to consider is how and where a corporate video is likely to be viewed, for instance, in the office, in the boardroom, on computer screens, or on mobile devices.

Atlanta Media Pros Corporate Video Production

An increasing number of businesses are identifying the value of corporate videos. The type of corporate videos they use will depend on the business model and products and services provided.

AMP will help to identify your needs in terms of video type and will produce a video that tailors with your brand. We will ensure that corporate videos are created specifically for your target audience and cover every element you require, whether it focuses on the product or what the product does or can achieve, or perhaps on assembly and maintenance of products.

Allow us to help you cut your costs of training and increase its impact.

Corporate Video Stats

The use of corporate videos is growing at an exponential rate and corporate video is already a booming industry. IBM has found that for traditional classroom-based training events, travel and lodging costs average at least 40 percent of total event costs. After shifting just 50 percent of company training to eLearning, IBM has netted $579 million in savings over a two-year period.

Additionally:

  • 96 percent of all B2B organizations use video, and 73 percent of these report a positive impact on ROI.
  • 22 percent of small businesses plan to use video in the next 12 months.
  • 75 percent of executives watch work-related videos at least once a week.
  • 59 percent of executives would prefer to watch a training video than read text.
  • Today, as much as 10 percent of all training videos are watched on mobile devices, a number that is expected to increase more than 25 percent during the next year. This must be taken into account.