There are videos for every possible purpose, marketing, training, branding, to record events, and to explain what things are all about.
Explainer videos present products, services, or concepts in an easily digestible, understandable manner. Generally, they are short and snappy and keep the attention of those who are watching. Good explainer videos have very high conversion rates, which means that they impact on the bottom line of the business.
While people have been “explaining” forever, the idea of explainer videos is relatively new. Unlike lengthy procedural and product-use videos that explain how products work and how to operate them, explainer videos are thought grabbers. They grab attention and show in a clever (often animated) manner what products do and hint at why you would want them.
They are usually also simple so that knowledge can be shared with everyone.
The explainer video is often used with abstracts. So instead of using the obvious train of thought, that explains what something is, an explainer video will remove the item (or product) and elevate it to a different plane. They are usually animated to attract attention. So a talking duck might explain the concept, or a cat or dog.
Ultimately, explainer videos tell a story quickly and effectively, and they have the power to humanize a product or brand – which makes consumers want to buy.
AMP recognizes why explainer videos are found everywhere you look online.
Explainer videos connect immediately with an audience and hold their attention. This increases your chance of turning them into or retaining them as customers.
We also recognize that explainer videos are typically between half to two minutes in length, and we know that when they are well produced, their impact on conversion rates is highly positive.
Allow us to produce your explainer videos so that you can reap the rewards.
Videos are huge! According to Cisco, by 2019 it’s going to take 5 million years to watch every single video that crosses global IP networks in just one month.
Forbes reports that 59 percent of execs prefer to watch videos than read words. And half of these look for more information after they have seen a product or service in a video.
But it must be done properly. Google warns that when a video stalls, four out of five users are going to click off the video.
Insivia, a marketing agency in the US, warns that you’re likely to be left behind in “digital dust” if you don’t start using videos – including explainer videos!
So how can we help you? Call us so we can explain!