Green Screen Videos

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When it comes to making professional-quality videos, cost is often the largest concern. This is especially true when there is a need to include footage or effects that entail setting up locations to bring the subject matter to life.

For example, a marketing video for a new car launch that shows the car on the road in an exotic location will have considerably more impact than shooting the car on a showroom floor. And a product-use video for machinery will benefit from showing the product in a working environment that might not be feasible if one was forced to shoot in a busy factory.

Green screen videos are used to create reality within the confines of a studio. Popular for many years in the film industry and for weather reports, they are extremely versatile and can be used for everything from feature films to product demos and training.

The technique – also known as chroma key – also allows actors or presenters to be filmed separately and then placed together in the same location.

There are many benefits of using Green Screen videos:

  • Flexibility – can be used as needed without multiple locations.
  • Portability – easy to set up and take down.
  • Efficient – saves time setting up, or can be kept in one place so it’s ready to go any time.
  • Consistency – achieves the same mood and feel. Lighting is perfect every time since ambient light is blocked, making it ideal for recurring series of videos.
  • Branding – once branded, if the company ever changes logos or names, the videos are much easier to rebrand without having to film again.

Green Screen Video Production by Atlanta Media Pros

AMP offers green screen services for companies who already understand the value of video marketing, but have a limited budget to work with. Green screen services can provide you with quality, effective video production without the cost of a full-scale shoot.

Ultimately, green screen is a great option for setting up a recurring series of educational videos, or product demonstrations. The needs of our clients vary tremendously, so we encourage you to contact AMP today to discuss your business needs and requirements.

Allow us to show you how we can use green screen videos to help you reach your video goals.

Green Screen Video Facts and Stats

One of the earliest methods used for visual effects, the first “green screen” was used in 1898 – except that it was black. Walt Disney started using the technique in the 1920s, but with white screens. In the 1930s, blue screens were introduced by RKO Radio Pictures. Subsequently, bright green became the color of choice, largely because the image sensors found in digital video cameras respond more sensitively to green and so less light is needed. Also people are less likely to wear this color than blue. Nevertheless, green doesn’t always work. For instance when Spider-Man was shot in 2002, scenes featuring Spider-Man and the Green Goblin in the air had to be shot separately on a green and a blue screen respectively, and then chroma keyed together to form composited images.

More recently, US television stations have begun using green screens for news anchors, to make it appear as if they are on the scene.

  • With local US news stations spending anything from $100,000 to $500,000 on “hard sets” and network and cable sets costing around $1 million, green screens can save a fortune.
  • 54 percent of people (66 percent of 18- to 34-year-olds) prefer 3D digital sets; 36 percent prefer hard sets; 11 percent see no difference. (Magid & Associates)
  • People prefer 3D digital because it is eye-catching and vivid, and has more detail.
  • People generally find real sets and 3D digital sets equally realistic and trustworthy.