Videos have never been more critical to the success of any business. Mobile viewing on YouTube is increasing annually at an exponential rate of more than 100 percent, and half of all Internet activity involves watching videos. Increasingly, online content is the way your customers will discover your product.
Marketing videos are a proven form of below-the-line advertising. But when developing video content for your business, how do you ensure the best return from your marketing budget? It’s a tough call and a huge challenge, especially since there are so many different types of marketing videos you can embrace: talking head, interviews, live webcasts, video PowerPoint presentations, live demos, recorded demos, screencasts, photo montages, how-to videos, video tips series, testimonials. Any kind of video with a purpose to market a product or service may be used for marketing.
With an estimated $6 billion going into video ads in 2016, and even more in 2017, how can you be sure your money will provide maximum value for your spend?
Making the right choice in a production and marketing company is the first step to ensuring a great return on investment (ROI). While technology has made it simple to make a video, it remains a task that is difficult to do well. And in a vast ocean of online content, a bad video can’t compete with professional work, and more often than not simply becomes a waste of your resources.
We’ve got the answer – and that is to team up with a company that can provide real expertise and is equipped with the knowledge to make your content shine.
It takes experience, passion, and organization at every step of the creation process, from developing a concept, writing a script, hiring talented personnel, managing a crew of professionals, maintaining the project vision, and executing quality post-production.
AMP offers these skills and more to clients, including the personal care that comes from providing the best customer service in the industry. Many production companies can make you a great video, but AMP will make you a fan.
Allow us to help you create the most powerful marketing videos on the planet.
The statistics are amazing. Dr. James McQuivey, analyst tracker who defines the impact and power of digital disruption on traditional business estimates that just one minute of video is equal to 1.8 million words. While he concedes that face-to-face conversation is the most powerful communication method, it’s becoming less feasible for many reasons. And the proof is in the pudding: Forrester Research has found that when a video is added to an email, there is usually a 200 to 300 percent increase in the click-through rate!